Facebook Is Far More Than Counting Fans, Likes, Shares And Clicks

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As an internet marketer I think you can sometimes lose sight of the power of social media to be just good instead of a marketing channel – looking how to get more clicks to your site, get more fans etc.

There’s more to it than just a social sharing platform too. It can be used for a lot more than that.

This change in thinking can make it better for your fans and for your business too. It’s a lesson I need to learn.

Here’s a story that shows what’s possible with Facebook.

10 Year Old Cancer Patient Uses Facebook To Inspire And Encourage

Six weeks ago 10 year old Felix Brown was diagnosed with acute lymphoblastic leukaemia. He’s undergoing chemotherapy for it.

Rather than letting it be something that puts a stop to his life as a boy he’s incorporated it and has started a Facebook page called The Diary Of Felix Brown.

Approaching it in a way that only children seem to be able to  it is an uplifting journal of what is going on. In the short time it being going he’s been featured on several media sites including the Huffington Post (where I came across his story).

His Facebook page has grown to over 4000 likes in that time.

He makes plenty of witty observations about his condition and his life – and what he can get away with now (smearing his sister with Philadelphia cream and blaming it on the steroids).

He also helps to grow his presence every now and then with promotional posts asking for more likes to get him over that next thousand point.

Anyway, here’s a couple of his funny posts on Facebook to get an idea of what he’s about – his cheek and positive attitude. (He does post about the pain and exhaustion too but again in an upbeat way)

Watch out, these steroids are really starting to kick in… #hulksmash #grrrrrrr #moody

Posted by The Diary of Mr Felix Brown on Sunday, 28 February 2016

Oncology clinic today. My Doctor is a Saints fan who really dislikes the colour pink.Hmmmmm…what shall I wear today?!?

Posted by The Diary of Mr Felix Brown on Tuesday, 1 March 2016

It’s great to see Felix’s positivity, humor and hope in the face of adversity.  He shows real strength in adversity. It’s something we can all learn from, I think.

All the best to you Felix. Keep on fighting and making those great Facebook posts.

Here are the five things I’ve learned on using Facebook from Felix that helps others and you

1. Don’t be afraid to admit to setbacks or mistakes.- Felix is very open about his cancer and when it makes him feel bad. People like honesty and can relate to it.

2.Use Facebook to look for the good or the funny side at least at what’s happening – he’s looking forward to being the hulk. It can help you in getting support from others as well as help them

3. Be positive about a situation – again about becoming hulk or getting away with smearing his sister with Philadelphia. People need positive in their life

4. Ask for help when you need it to build engagement like Felix did with his asking for likes on his page. Ask for likes and subscribes as people forget and will help if you remind them.

5. Be yourself – it builds trust and likeability – even if you don’t have the advantage of being a cheeky 10 year old. It’s easier to be yourself and more likely to build a connection.
Is there anything you’d add from reading about Felix?

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