Hi, back today, after a short break, with the 2nd part of my review of Erica Stone’s Pintrender – her course that shows you how to use and maximize your effort with Pinterest linking directly with affiliate links.
Let’s get back into going through the course
After planning your boards (see part 1) you then start creating them. Again there is step by step instructions and screenshots to help you through it. Fortunately, there are only 6 steps to do this.
Coming up with those boards took me a bit of time and you need your thinking hat on!
The Heart Of The Strategy
Next is starting to add pins . It does give you a recommendation on how may to pin and where from plus there is link to help on how to pin.
Following this is affiliate programs that match the recommended niches. Erica has put together a list of 32 different retailers you can use to get started with your pins. There’s a link to the program, cookie length, commission percentage. This is good – it even lets you know which ones are the easiest to get approved for.
Now it is on to what Erica describes as the heart of the strategy – pins with potential.
She has a clever way of finding out what might just meet that potential. Again the course shows you how to use this tool to get the information. It would be good to have two screens open for this rather than going backwards and forwards between the pdf file and the internet screen. Annoying but doable!
It is simple to do but will take some time finding products – it is one of those research steps that can be very frustrating until you find something – a bit like researching niches or trying to find a website name.
Then the course moves on to another way to find products that have potential based on the research you did previously. That is easy and there is also a way to make sure it still has potential by using Google.
Now it’s time to start pinning and there are directions on how many pins and a suggested ratio of affiliate links so you don’t seem to be spamming Pinterest (these aren’t official just Erica’s best guess). Pinterest won’t tell you that sort of thing is my guess – that way they can change their algorithms without announcing it (and it keeps you guessing).
Also discusses how to describe the product that you are linking to. That’s not something I’ve ever out enough thought into. Need to think about that for the pins I do for my review sites
There is a quick section on how to pin products from retailers that help you with the process and those that don’t.
Getting Your Pins Noticed
Now there is more on how to find topics in your niche that might be getting popular. It’s effective and easy to do.
Now we’re on to an important part of this is how do you get your pins noticed in amongst all those thousands of pins being made each day. This gives some good solid advice on this on how to get more engagement with your pins. There’s one idea there that I didn’t realize worked on Pinterest.
Next is a section on what you can do if Pinterest does something like I mention in the section below on what to be aware of. It will help make the best out of bad news.
The course finishes with a wrap up letting you know what its covered.
I like at the end of each section you are provided with an action step of what to do. It’s easy to know what to do and you can come back to each section and find them quickly as they are highlighted in yellow to make them really stand out.
It would have been good if it had these action steps listed at the end as some sort of check list so you could tick them off as you go.
Before talking about what I think of the course I just want to give you a few concerns or things to keep in mind as you decide whether this course is for you.
What To Beware Of
This course does take advantage of the internet presence and followers that Pinterest has been able to build up by giving people the opportunity to pin on their own boards and see what others have too. This course gives you an effective way to monetize that for your own benefit.
But that opportunity isn’t without risks.
My concerns aren’t with the course itself and Erica does touch on them in her course.
For one you are helping to build up someone else’s property and not your own – if you’re doing a good job it is Pinterest that is getting a better site and not your own. You are getting paid something for doing that if people click on your links and buy. But you don’t own your profile or boards. You’re not building your business assets.
Further, you may make an error and break Pinterest’s terms of service or they may change what is acceptable. They’ may change what is spam and all your hard work goes down the drain. You can’t use those pins again – you need to start from scratch.
Next is the fact they may decide they don’t like affiliate links as they did in the past and you won’t have a business overnight. They’ve done it before and they may well do it again. These third party sites have a habit of changing their mind about these type of things – often without warning.
It is important to remember about Pinterest and for that matter any other part of the internet where you are relying on a company that they are there to make their business more profitable or valuable not yours.
If you already do have a site the niches mentioned in the guide may not match up. You then have a decision to make as to whether it is worth moving into another niche that doesn’t support the business. You need to think about what is the best use of your time.
If you don’t have a following on Pinterest this won’t show you how to get one quickly which can help in getting your pins liked and shared (re-pinned) which will help with traffic to your site. Erica does have a coure that can help with that called PinPlosion – you can see my review here.
My Conclusion On The Course
Despite my concerns above I do like Erica Stone’s PinTrender. It is well put together – easy to floolw along to and easy to implement. It can be done by anyone – beginners and more experienced marketers.
It does help if you have your own website to help with getting approved by affiliate programs.
I think the best way to implement this is to use it as a secondary source of income with your main focus being to build your own website – your Pintrender boards if you can should be in the same or related niche so you can use it to send traffic to your website.
So overall this is a very well put together course on how to make more money from Pinterest directly as an affiliate.