Blog Posts That Convert

Blog Posts That Convert

When you start out blogging and affiliate marketing one of the most frustrating times can be waiting for traffic.

Hopefully, after a short(ish) period of time and a test of patience you start to see some people visiting your site. Then comes what can be another frustrating time where you have visitors but they’re not clicking on your links or they are and they’re not buying anything.

It can be just down to the fact you’re only getting a few visitors a day but if you are getting a reasonable number of visitors and not seeing any sales then it is definitely time to take a look at what could be causing this blockage to your earnings.

Before looking at how you are linking it can be useful to ensure you’re posts are delivering value to your visitors. An indicator to this will be your engagement your getting on the posts using time on blog and number of pages viewed giving some indication of how well you are delivering value while balancing that with the aim of having them click the affiliate links in your blog post.

Content

This is always a consideration to be sure you’ve written the post with the reader in mind. You’ve given them what they are looking for.

Does it answer their question or help them with their problem?

What you’ve written needs to be relevant to their search not what you want them to click on to. They don’t care about that, they’re interested (just like us all) in the answer to what they wrote in the search box in the search engine

What Are You Linking To?

The product you link to with your affiliate link must have some relevancy to what you’re talking about in your relevant post. This is quite easy to do when you’re writing a review on a product as it is obvious what you should be linking to.

In the video below by Robin Cockrell she a great example how to do this linking with a “How To” type of post where you aren’t directly talking about a specific product or group of products.

The post being discussed is about how to use a specific product but the link is to a related product that makes sense to link you after talking about a problem. I think its clever and it does clearly demonstrate how you can still help people with a link to a product

Being Specific And Buyer Keywords

Earlier on in the video there is a discussion about being specific with the topic you are talking about. When someone is searching online they normally start their searches very generically and are in information gathering mode. They’ll  start with something like best TVs to gather information.

They’ll narrow the search down to best TVs for an apartment over time and they may even narrow it further with them looking for size and cost. Then they may look for a specific model looking for reviews and pricing.

You are more likely to have people looking to click on links to buy a product when they get more specific as they are getting closer to making their decision to buy.

Ranking

As well as looking at engagement it is important to check out what keywords people are using to get to your site. You might be ranking for something that your post doesn’t really address. If you’ve talked about service in your post you might find people are getting there looking to phone the company to service the product rather than read a review .

Probably a good time to re-write the review to avoid it being found by those type of seaches.

How You Write And Set Out The Blog Post

Once you’ve been through that it is time to take a look at how you’ve set you’re post out. There are a number of areas to look at here.

Areas to consider as you look at posts that aren’t converting

Is your post easy to read?  As well as keeping your sentences easy to read have you kept your paragraphs short so the page doesn’t look dense with words.

Not that I am great one to talk about visual appeal – but the better your images look the more people will read your content and be likely to click on your links.

How are your links presented – are they obvious that they are a link and are you inviting people to click on those links – either as images or as text.

How many links do you have on the page? This is a balancing act – you need enough links on your post to get click without it looking like spam or a thin site (low on content and high on links).

Summary

It’s important that you write for the visitor with your post being relevant to what they are looking for as well as being specific as much as possible too. For the purposes of affiliate marketing your posts need to be helping people who are looking to buy something or they have a specific problem they want to solve. Your links out want to be to a relevant product.

And something I’m not great at is that the posts should look good to help with keeping your visitors engaged and on the page long enough to click on one of your relevant affiliate links.

if you more information and have a blog and you aren’t getting the traffic and/or conversions you want I recommend the Pajama Affiliates course How To Write A Blog Post That Converts where it goes through all the steps on what to write about, writing the post and how to set out a blog post for conversions.

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